Engineering
Knows what changed and how it works.
For startup teams
Give your team one clear view of what marketing needs next.
Shiptawk turns product activity, website gaps, and search opportunities into a short list of prepared marketing work while your team keeps the final judgment.
Current collaboration centers on shared workspace context, reports, actions, assets, and history—not assignments or complex approval governance.
The alignment gap
Each function sees a different part of the same product change.
Product
Knows the customer problem and roadmap context.
Growth
Needs a credible story, page change, or market opportunity.
Leadership
Needs the evidence behind the next decision.
A shared product record
Keep the context and decisions together.
- Product-level shipping summaries when GitHub is enabled
- Approved audience and positioning context
- Website and search evidence
- Prepared assets and approval states
- Action and report history
- Evidence behind recommendations
Weekly rhythm
Review. Decide. Complete. Measure.
Review
See zero to three evidence-qualified actions.
Decide
Edit, approve, reject, dismiss, or start the work.
Complete
Finish the action while preserving its prepared asset and revision history.
Measure
Track the intended metric when a valid comparison window exists.
Turn product progress into market progress.
Separate source consent. Optional GitHub evidence. Approval before publication.