Release marketing
Turn meaningful product changes into marketing without reading every commit.
When you connect GitHub, Shiptawk looks for releases that may matter to customers and prepares the right story for your review.
GitHub sign-in, GitHub App installation, and repository monitoring are separate decisions. Installation alone does not enable monitoring.
One product, several repositories
Product value rarely lives in one codebase.
A frontend, backend, mobile app, documentation site, and marketing site may all contribute to the same customer outcome. Selected evidence can be interpreted at the product level.
Selected
repositories only
Explicit
monitoring opt-in
Product
level context
Optional
evidence source
What it detects
Changes that may be worth telling customers about.
- New customer-facing capabilities
- Meaningful workflow improvements
- Important customer-impacting fixes
- Product milestones
- Changes suitable for a product update
- Releases worth reviewing for promotion
What it filters
Technical activity that should stay technical.
- Routine dependency updates
- Internal refactors without customer impact
- Low-value maintenance
- Changes without clear customer benefit
- Private or unsafe implementation details
- Repetitive stories
Not developer surveillance
Customer value, not commit counts.
Shiptawk does not rank developers or compare individual activity. The question is not who committed the most. The question is what changed for the customer.
Your product work may already contain your next marketing story.
Connect only the repositories you want Shiptawk to review. You still approve every public story.
Separate source consent. Optional GitHub evidence. Approval before publication.